Mr Halsey

WWW: This is an odd blog – there’s clearly potential here but also lots missing which is disappointing. You show an eye for analysis and connotation in the reception theory work and the genre post is pretty comprehensive (more on that below). The best bit on genre is your own (unfinished) analysis at the bottom of the post – you clearly have engaged with brilliant TV texts (The Wire, Top Boy, Narcos… this is a great track record for Media). EBI: There are several major issues to address here. Firstly, you are missing key aspects of the work: the media consumption audit is missing entirely ( https://mediamacguffin12.blogspot.co.uk/2017/09/introduction-to-media-media-consumption.html ) and the Reading an image tasks aren’t there. The Reception theory tasks are there but are more like a general connotational analysis rather than a focus on preferred, negotiated and oppositional readings. Finally, your semiotics work contains pretty much nothing at all – just some images with none of

1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Above is the movie "The Matrix" and I believe is uses Todorov's narrative structure of equilibrium as the protagonist lives a normal life at the start of the movie. However he then suffers from various nightmares and finds out why they occur. He is then given a choice if he wants to partake in an ongoing war or go back to normal life. He chooses to take part, which is the disequilibrium.   2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. 3) Provide  three  different examples from film or television of characters that fit Propp's hero character role. Iron Man- "Iron Man 1, 2 & 3" Batman- "T

1) What example is provided of why visual iconographies are so important? "Both Star Wars and Star Trek use recognisable iconographies of  Science Fiction  but they do not use them the same way.  Star Trek tends to use a more futuristic setting which relates to an  idealised  world of the future. The Star Wars universe is  far less ideal and is portrayed in some parts as more ‘rough and  ready’, however, they both share enough characteristics to be  considered within the same genre." -I found this response on the 03 Genre cat factsheet. 2) What examples are provided of the importance of narrative in identifying genre? The example that is provided of the importance of narrative in identifying genre is Independence Day (1996: dir. R. Chimeric), Deep Impact (1998: M. Leder) and, more recently, The Day After Tomorrow (2004: dir. R. Emmerich). In The Day After Tomorrow a father has two goals: to persuade the government to act on his advice and then to rescue his son. In

Icon: Index: symbol: 1)Why are icons and indexes so important in media texts? Icons and indexes are important in media text. Icons are important as they reveal to the audience explicitly what they are trying to get across. This allows creators and producers to control the consumers understanding of the advert/movie/tv series. Indexes are also as important as they allow consumers to have their own perception of the text. 2) Why might global brands try and avoid symbols in their advertising and marketing? Symbols are culturally learnt so may not be understood worldwide. It may have one meaning in one country and an entirely different in another so the message may be thwarted. Global brands need to be understood by a majority of their consumers so they avoid symbols. 3) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? This advert wasnt tak