Mr Halsey

Choose 5 brands. For EACH brand: 1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal. 2) Distil the brand values into one sentence of no more than 10 words.  3) Sum up the brand in ONE word. Example: Starbucks 1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words) 2) The Starbucks brand is about quality with a personal touch. (10 words) 3) Starbucks in one word: Passion.

Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? 5) Why are so many cultural industries a 'risky business' for the companies involved? 6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society? 7) How do

Genre Narrative Blog Feedback LR The Effects Debate Media regulation

1) What is regulation and why do media industries need to be regulated? 2) What is OFCOM responsible for? 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why? 5) List five of the sections in the old Press Complaints Commission's Code of Practice.  6) Why was the Press Complaints Commission criticised? 7) What was the Leveson enquiry and why was it set up? 8) What was the PCC replaced with in 2014? 9) What is your opinion on press regulation? Is a free press an important part of living in a democracy or should newspapers face statutory regulation like TV and radio? 10) Why is the internet so difficult to regulate? ) Regulation is what media companies are allowed to display on TV & Cinema and make sure that industries operate "fairly." It is needed as it