Semiotics

Icon:





Index:



symbol:

1)Why are icons and indexes so important in media texts?
Icons and indexes are important in media text. Icons are important as they reveal to the audience explicitly what they are trying to get across. This allows creators and producers to control the consumers understanding of the advert/movie/tv series. Indexes are also as important as they allow consumers to have their own perception of the text.

2) Why might global brands try and avoid symbols in their advertising and marketing?

Symbols are culturally learnt so may not be understood worldwide. It may have one meaning in one country and an entirely different in another so the message may be thwarted. Global brands need to be understood by a majority of their consumers so they avoid symbols.
3) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail?


This advert wasnt taken as it was intended as the written text on the advert can be seen as sexist. This was posted on national womens day, which would have confused alot of women. 'Think like a man' and 'work like a boss' imply that men are superior, think better and work better than women.