Reception Theory
Reebok's producers (dominant) intended to show diversity within their brand as they use 50 cent as the cover star with his quote. They try to get the point across that anyone can make something of themself as 50 cent came from a rough background, which shows reebok affiliate themselves with hardworking people. 50 Cents facial expression is stern and harsh which depict him to be quite masculine. The clothes he wars are also stereotyped to be something a gangbanger would wear, and reebok purposely did this to create diversity within their brand. This stereotype is reinforced as 50 cent's criminal background is widely known to the public. In the background, they show fingerprints which connote to being arrested. However they use his quote in order to show they support hardworking people as he best the odds to become a self made successful millionaire. Using the black and white scheme gives the poster quite an urban feel. Using the quote 'I am what I am' going across both