Mr Halsey

1) How does the magazine introduce itself? It is introduced with its status as the 'biggest-selling men's lifestyle magazine in both the UK and worldwide. It also gives the reason why it has this status, claiming to be 'built on a winning editorial formula.' 2) What does the introduction suggest about the representation of masculinity in Men's Health's? 3) How do the print statistics for Men's Health compare to GQ and Esquire? Men's Health is considerably higher in Circulation for total ABC, readership of total men, readership of ABC1 men, and readership AB men than both GQ and Esquire. This shows that it is more widely read than its other competitors.  4) What is the difference between circulation and readership? Circulation is how many copies of the magazine is printed and delivered whereas readership is the number of people who have read the issue. 5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 m...

1) Save your finished Photoshop magazine cover as a  JPEG image  and upload it to your evaluation blogpost. 2) Write an  evaluation  of your work: have you succeeded in your brief to create a new, original edition of an existing magazine? The magazine i created is original as it is a UK edition of "Cosign Magazine". Usually, Cosign features American popular culture, however I included headlines people within the UK would recognise for example the artists on the bottom and the Mobo awards.  3) Put your cover alongside a couple of genuine covers of your chosen magazine. How  professional  is your work alongside genuine examples? 4) What is the  strongest  aspect of your work? The background Intertexuality (BET, MOBO) 5) What is the  weakest  aspect of your Photoshop magazine cover?  I didnt crop the hair to the best detail. 6) What would you do differently if you completed this assignment ...

1) Use your lesson notes on magazine genres and conventions to view a range of potential magazine covers.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. Male Fitness Fashion Music 2) Select your chosen magazine to create a new edition for and explain the thinking behind your choice. 3) Find  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines presented? You need to become an expert in the design and construction of this magazine and its branding. The cover lines are all on either side of the featured celebrity which keeps them in focus. The 'XXL' brand logo is seen behind the model rather than in front to keep attention on the model themselves. This magazine usually follows the hottest artists within that time so keeping them in the spot light is important. Th...

Your Advertising and Marketing index should include the following: 1)  Introduction: narrative in advertising 2)  Advertising: persuasive techniques 3)  Advertising: the representation of women in advertising 4)  Advertising: Score case study and wider reading 5) Advertising: Maybelline case study and wider reading 6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. If you can't access David Gauntlett's website, the text is  also available here . 1 ) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? Gauntlett states that 20 to 30 years ago, mainstream media was alot more traditional and to reinforce this they  "was a backwards-looking force, resistant to social change and trying to push people back into traditional categories". This can be linked to the Score hair cream advert as we could see how the advert reinforced traditional stereotypes of women serving men. However, he also states that things change over time as nowadays...

Work through the following tasks to make sure you're an expert on the Maybelline CSP and particularly the wider social and cultural context. 'That Boss Life' close textual analysis Use your notes from class to write about the connotations and representations created by the following technical and audio codes. Write at least a paragraph on each: 1) Narrative & genre: narrative theory and sub-genre Genre- Adventure, romance, comedy 2) Cinematography: camera shots and movement Close-up on eye 3) Mise-en-scene: costume & props Minimal make up at star5t Casual clothing before they use the product 4) Mise-en-scene: actors, setting, lighting and colour 5) Editing: pace, transitions and visual effects 6) Graphics: text/graphics on screen 7) Sound: dialogue, music and sound effects Maybelline 'That Boss Life': wider reading Read the following articles on this campaign: Glamour:  Manny Gutierrez Is the First Man to Star in a Maybelline Campaign, and I...

The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representation of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? She states that the gender roles are less rigid and have become more fluid and amigious. Homosexuality is becoming more and more accepted within society. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? One of the main stereotypes found was the idea of masculinity being superior...