Men's Health - Audience blog tasks
1) How does the magazine introduce itself?
It is introduced with its status as the 'biggest-selling men's lifestyle magazine in both the UK and worldwide. It also gives the reason why it has this status, claiming to be 'built on a winning editorial formula.'
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
3) How do the print statistics for Men's Health compare to GQ and Esquire?
Men's Health is considerably higher in Circulation for total ABC, readership of total men, readership of ABC1 men, and readership AB men than both GQ and Esquire. This shows that it is more widely read than its other competitors.
4) What is the difference between circulation and readership?
Circulation is how many copies of the magazine is printed and delivered whereas readership is the number of people who have read the issue.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
Circulation: 180,000
Readership: 643,000
6) How do readers generally interact with the digital version of the magazine?
Men's Health receives just under 2 million monthly page views online, has 1.2 million monthly users and 562,000 monthly unique users.
7) How many people do Men's Health reach across social media platforms?
Over 1 million followers on social media: 944k on Facebook, 285k on Twitter and 66k on Instagram.
8) What is the audience profile for Men's Health readers?
905k are ABC1 aged 25-44, 700k have a degree, and 200k earn over £50k
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
The fashion philosophy within Men's Health is stylish, contemporary, wearable and individual. Men's Health readers collectively spend £1.1 billion on fashion a year, more than 3 times the spending of GQ.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The Men's Health audience collectively spend £54 million a year on watches. The average watch collection is $4,123, which suggests that Men's Health is mainly read by ABC1 category men. They can also be grouped into the 'succeeders' psychographic as this much spending on watches shows they are wealthy and successful.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
£168 million is spent a year on skincare by readers of Men's Health. This ishows that masculinity has changed as men are now 'grooming' and taking care of their bodies more which is something which was more associated with femininity. 73% of the readers use moisturiser daily which shows that the readers take care of their bodies with a view of more developed masculinity from recent times.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Collectively, readers spend £238 million on sportswear, swimwear and trainers which suggests they are mostly active and keep their fitness levels high. 702k readers also own a wearable device which shows they are up to date with new technology and are willing to go the extra mile for their fitness.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active: Produced in partnership with Harrods, showcasing the continuing trend for the newest high-end performance fashion apparel
Synchronised: Produced alongside the industries leading horologists, it is aimed at amateurs and officianados.
Epicure: Showcases the best food, drink, resturants and kitchen skills for cooking from scratch and fine dining.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The Men's Health luxe magazines seem to be aimed at a broader range of demographics and psychographics. The Epicure includes content that is more accessible to more people than Urban Active as mor epeople can afford food than luxury designer clothing. This may be aimed at explorers as they may want to try new recipes and go out of their comfort zone. This shows how the Men's Health magazine as a whole has a wide audience as there is content that fits into almost every demographic and psychographic.
15) What additional brand extensions do Men's Health offer?
A range of premium products focused around its core health and wellbeing editorial pills.
16) What are the global statistics for Men's Health?
It is published in 60 countries, has 25 websites, and has 37 International editions. Men's Health has a global circulation of 4.5 million, a global readership of 26.7 million, a social media footprint of 19.3 million and 23.7 million uniques.
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
18) What audience pleasures are offered by the magazine?
An audience pleasure maybe that they feel part of an elite group by reading Men's Health as it is mostly read by successful people. By following their regimes, they feel part of a worldwide exclusive group.
19) What lifestyle and job would you expect the average Men's Health reader to have?
You would expect them to work in a white collar job earning over 50k. They may have a busy lifestyle, going on many business trips which is why it is read so widely by these people. They may pick it up at the airport or read it while in the lounge of their hotel.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
The content and placement of their magazines keep it profitable. As they mianly include fitness content, it can be found within almost any gym. Because alot of people go to the gym, they will keep purchasing the issues tio keep up with latest tech and fitness regimes.
It is introduced with its status as the 'biggest-selling men's lifestyle magazine in both the UK and worldwide. It also gives the reason why it has this status, claiming to be 'built on a winning editorial formula.'
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
3) How do the print statistics for Men's Health compare to GQ and Esquire?
Men's Health is considerably higher in Circulation for total ABC, readership of total men, readership of ABC1 men, and readership AB men than both GQ and Esquire. This shows that it is more widely read than its other competitors.
4) What is the difference between circulation and readership?
Circulation is how many copies of the magazine is printed and delivered whereas readership is the number of people who have read the issue.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
Circulation: 180,000
Readership: 643,000
6) How do readers generally interact with the digital version of the magazine?
Men's Health receives just under 2 million monthly page views online, has 1.2 million monthly users and 562,000 monthly unique users.
7) How many people do Men's Health reach across social media platforms?
Over 1 million followers on social media: 944k on Facebook, 285k on Twitter and 66k on Instagram.
8) What is the audience profile for Men's Health readers?
905k are ABC1 aged 25-44, 700k have a degree, and 200k earn over £50k
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
The fashion philosophy within Men's Health is stylish, contemporary, wearable and individual. Men's Health readers collectively spend £1.1 billion on fashion a year, more than 3 times the spending of GQ.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The Men's Health audience collectively spend £54 million a year on watches. The average watch collection is $4,123, which suggests that Men's Health is mainly read by ABC1 category men. They can also be grouped into the 'succeeders' psychographic as this much spending on watches shows they are wealthy and successful.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
£168 million is spent a year on skincare by readers of Men's Health. This ishows that masculinity has changed as men are now 'grooming' and taking care of their bodies more which is something which was more associated with femininity. 73% of the readers use moisturiser daily which shows that the readers take care of their bodies with a view of more developed masculinity from recent times.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Collectively, readers spend £238 million on sportswear, swimwear and trainers which suggests they are mostly active and keep their fitness levels high. 702k readers also own a wearable device which shows they are up to date with new technology and are willing to go the extra mile for their fitness.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active: Produced in partnership with Harrods, showcasing the continuing trend for the newest high-end performance fashion apparel
Synchronised: Produced alongside the industries leading horologists, it is aimed at amateurs and officianados.
Epicure: Showcases the best food, drink, resturants and kitchen skills for cooking from scratch and fine dining.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The Men's Health luxe magazines seem to be aimed at a broader range of demographics and psychographics. The Epicure includes content that is more accessible to more people than Urban Active as mor epeople can afford food than luxury designer clothing. This may be aimed at explorers as they may want to try new recipes and go out of their comfort zone. This shows how the Men's Health magazine as a whole has a wide audience as there is content that fits into almost every demographic and psychographic.
15) What additional brand extensions do Men's Health offer?
A range of premium products focused around its core health and wellbeing editorial pills.
16) What are the global statistics for Men's Health?
It is published in 60 countries, has 25 websites, and has 37 International editions. Men's Health has a global circulation of 4.5 million, a global readership of 26.7 million, a social media footprint of 19.3 million and 23.7 million uniques.
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
18) What audience pleasures are offered by the magazine?
An audience pleasure maybe that they feel part of an elite group by reading Men's Health as it is mostly read by successful people. By following their regimes, they feel part of a worldwide exclusive group.
19) What lifestyle and job would you expect the average Men's Health reader to have?
You would expect them to work in a white collar job earning over 50k. They may have a busy lifestyle, going on many business trips which is why it is read so widely by these people. They may pick it up at the airport or read it while in the lounge of their hotel.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
The content and placement of their magazines keep it profitable. As they mianly include fitness content, it can be found within almost any gym. Because alot of people go to the gym, they will keep purchasing the issues tio keep up with latest tech and fitness regimes.
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