Advertising Index

Your Advertising and Marketing index should include the following:

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Semiotics

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Icon: Index: symbol: 1)Why are icons and indexes so important in media texts? Icons and indexes are important in media text. Icons are important as they reveal to the audience explicitly what they are trying to get across. This allows creators and producers to control the consumers understanding of the advert/movie/tv series. Indexes are also as important as they allow consumers to have their own perception of the text. 2) Why might global brands try and avoid symbols in their advertising and marketing? Symbols are culturally learnt so may not be understood worldwide. It may have one meaning in one country and an entirely different in another so the message may be thwarted. Global brands need to be understood by a majority of their consumers so they avoid symbols. 3) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? This advert wasnt tak...
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Teen Vogue: background reading and textual analysis blog tasks

Read this  Guardian feature from 2017 on Teen Vogue  and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? 2) When was the original Teen Vogue magazine launched and what was its original content? It was launched in 2004 and focused on " the standard cocktail of fashion must-haves and celebrity worship". 3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? They featured 3 unknown black models on the cover which "seemingly broke all the rules". 4) How many stories are published on Teen Vogue a day? What topics do they cover? Between 50 and 70 stories a day. 5) What influence did digital director Phillip Picardi have over the editorial direction? He thought it was important to discuss reproductive rights, gender and dig deeper into politics and the news cycle. As a result, within a year and a half, traffic increased by ...
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The Voice: case study blog tasks

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