Advertising Index

Your Advertising and Marketing index should include the following:

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Teen Vogue: background reading and textual analysis blog tasks

Read this  Guardian feature from 2017 on Teen Vogue  and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? 2) When was the original Teen Vogue magazine launched and what was its original content? It was launched in 2004 and focused on " the standard cocktail of fashion must-haves and celebrity worship". 3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? They featured 3 unknown black models on the cover which "seemingly broke all the rules". 4) How many stories are published on Teen Vogue a day? What topics do they cover? Between 50 and 70 stories a day. 5) What influence did digital director Phillip Picardi have over the editorial direction? He thought it was important to discuss reproductive rights, gender and dig deeper into politics and the news cycle. As a result, within a year and a half, traffic increased by ...
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Oh Comely Audience

1) How does  Oh Comely  introduce itself? “ Oh Comely  is a curious, honest and playful independent magazine. It’s a place to meet strangers, hear their stories and look at life a little differently – where our readers are our writers and our models, too. 2) How do the print circulation/readership statistics for  Oh Comely  compare to  Men's Health ? Social Media Reach: 100,000  Readers Per Issue: 25,000  Average Age of reader: 27  3) How is  Oh Comely  distributed to the audience?  Sold through independents, WHSmith and international outlets 4) What do you think the target audience demographics for  Oh Comely  might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details. White middle class Educated to degree level ABC1 5) What psychographic groups might be attracted to  Oh Comely ? Explorers Reformers Succeders Aspirers ...
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Learner Response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: It really feels like you are making progress- you make some excellent points here, particularly in Q2, and with a few additions/ improvements to exam technique i can see you achieving a significantly higher grade. EBI: Neither question offers quite enough depth for the top level. In effect, you are writing 3 paragraph essays. If through revision and planning we can make that 5 paragraphs or more you could open up the top grades. The key aspect is developing a strong argument in each essay that is sharply focused on the question. Planning will also help with this. 2) Read the  whole mark scheme for this assessment  carefully. Identify  three  potential points that you could have made in your essay for Question 1 (Shirky, audiences and producers). Teen Vogue scrapping print edition completely Teen Vogue constructed for mobile a...
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