Blog tasks: The decline in print media
The impact of Google
Read this article looking at the impact Google has had on the traditional newspaper business.
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
Google receive a large cut of revenue for advertising online which was a major way newspapers were funded.
2) Find a statistic from the article that illustrates the decline of traditional news media.
Newspaper businesses have lost $40 billion in advertising revenue, 60% of the ad revenue.
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
2000-08
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
Google is to blame for journalists losing their jobs and newspapers closing as a new age of news has come around. The internet is more to blame as the rise of the internet allowed people to post for free, people have become accustomed to getting news for free because of theinternet but that isn't Google's fault. Google have taken the funding out of newspapers by taking alot of the ad revenue online.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
Through the television.
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Newspapers arent the most popular news source as they are at 40%. This is the lowest out of TV (79%), The internet (64%)and radio (44%).
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
The ABC1 group are more likely to use internet radio and newspapers but are just as equal in using the TV to consume news as the C2DE category.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
Daily Mail, The Metro, The Sun, Mail on Sunday
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
By 17.6 million in the last 15 years.
6) What are the most-used newspaper titles?
Daily Mail, Metro, The Sun, The Mail on Sunday
7) What newspaper are 65+ people more likely to read?
Daily Mail and The Mail on Sunday
8) What are the most popular titles when print and online figures are combined (look at page 41)?
Guardian
9) How does the i compare to the Daily Mail?
The 'i' has a much lower readership than the Daily Mail. This may be because the Daily Mail has been around a lot longer and people understand the language used a lot more.
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
Only 26% of people used 'freesheets' in 2018.
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Total- 31
Male- 29
Female-32
16-24- 22
65+- 22
ABC1- 31
C2DE- 30
EMG- 31
Non-EMG- 31
12) What is the breakdown for the i audience?
Total: 5
Male: 7
Female: 4
16-24: 11
65+: 5
ABC1: 7
C2DE: 4
EMG: 4
Non-EMG: 6
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
The groups that use social media are Young people.76% of them use Facebook, 32% use Twitter, 22% with Whatsapp, and Instagram users are at 21%.
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
More people are using Digital media to get their news and information, there's a small number of people who still use newspapers to get their news.
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
They're going to need to be successful on social media platforms and have a large online presence to stay relevant. They could also launch apps so they're available across different platforms.
Read this article looking at the impact Google has had on the traditional newspaper business.
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
Google receive a large cut of revenue for advertising online which was a major way newspapers were funded.
2) Find a statistic from the article that illustrates the decline of traditional news media.
Newspaper businesses have lost $40 billion in advertising revenue, 60% of the ad revenue.
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
2000-08
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
Google is to blame for journalists losing their jobs and newspapers closing as a new age of news has come around. The internet is more to blame as the rise of the internet allowed people to post for free, people have become accustomed to getting news for free because of theinternet but that isn't Google's fault. Google have taken the funding out of newspapers by taking alot of the ad revenue online.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
Through the television.
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Newspapers arent the most popular news source as they are at 40%. This is the lowest out of TV (79%), The internet (64%)and radio (44%).
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
The ABC1 group are more likely to use internet radio and newspapers but are just as equal in using the TV to consume news as the C2DE category.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
Daily Mail, The Metro, The Sun, Mail on Sunday
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
By 17.6 million in the last 15 years.
6) What are the most-used newspaper titles?
Daily Mail, Metro, The Sun, The Mail on Sunday
7) What newspaper are 65+ people more likely to read?
Daily Mail and The Mail on Sunday
8) What are the most popular titles when print and online figures are combined (look at page 41)?
Guardian
9) How does the i compare to the Daily Mail?
The 'i' has a much lower readership than the Daily Mail. This may be because the Daily Mail has been around a lot longer and people understand the language used a lot more.
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
Only 26% of people used 'freesheets' in 2018.
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Total- 31
Male- 29
Female-32
16-24- 22
65+- 22
ABC1- 31
C2DE- 30
EMG- 31
Non-EMG- 31
12) What is the breakdown for the i audience?
Total: 5
Male: 7
Female: 4
16-24: 11
65+: 5
ABC1: 7
C2DE: 4
EMG: 4
Non-EMG: 6
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
The groups that use social media are Young people.76% of them use Facebook, 32% use Twitter, 22% with Whatsapp, and Instagram users are at 21%.
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
More people are using Digital media to get their news and information, there's a small number of people who still use newspapers to get their news.
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
They're going to need to be successful on social media platforms and have a large online presence to stay relevant. They could also launch apps so they're available across different platforms.
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