Oh Comely Audience
1) How does Oh Comely introduce itself?
“Oh Comely is a curious, honest and playful independent magazine. It’s a place to meet strangers, hear their stories and look at life a little differently – where our readers are our writers and our models, too.
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
Social Media Reach: 100,000
Readers Per Issue: 25,000
Average Age of reader: 27
3) How is Oh Comely distributed to the audience?
Sold through independents, WHSmith and international outlets
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
6) What social class classification would you expect most Oh Comely readers to be? Why?
7) What level of education would you expect for most Oh Comely readers? Why?
University level- degree level education. They discuss controversial topics which liberal minded, intelligent young people would engage with such as gender identity. They also support feminism and the LGBTQ community.
8) What audience pleasures are offered by Oh Comely?
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
“Oh Comely is a curious, honest and playful independent magazine. It’s a place to meet strangers, hear their stories and look at life a little differently – where our readers are our writers and our models, too.
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
Social Media Reach: 100,000
Readers Per Issue: 25,000
Average Age of reader: 27
3) How is Oh Comely distributed to the audience?
Sold through independents, WHSmith and international outlets
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
- White middle class
- Educated to degree level
- ABC1
- Explorers
- Reformers
- Succeders
- Aspirers
6) What social class classification would you expect most Oh Comely readers to be? Why?
7) What level of education would you expect for most Oh Comely readers? Why?
University level- degree level education. They discuss controversial topics which liberal minded, intelligent young people would engage with such as gender identity. They also support feminism and the LGBTQ community.
8) What audience pleasures are offered by Oh Comely?
- Surveillance- Knowledge of many new topics and awareness of amazing people who have accomplished great things.
- Diversion- The style of the magazine and the thought gone into the photography and presentation of the magazine makes it one that can be enjoyable just by looking at it.
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
Comments
Post a Comment