Mr Halsey

Your Advertising and Marketing index should include the following: 1)  Introduction: narrative in advertising 2)  Advertising: persuasive techniques 3)  Advertising: the representation of women in advertising 4)  Advertising: Score case study and wider reading 5) Advertising: Maybelline case study and wider reading 6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. If you can't access David Gauntlett's website, the text is  also available here . 1 ) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? Gauntlett states that 20 to 30 years ago, mainstream media was alot more traditional and to reinforce this they  "was a backwards-looking force, resistant to social change and trying to push people back into traditional categories". This can be linked to the Score hair cream advert as we could see how the advert reinforced traditional stereotypes of women serving men. However, he also states that things change over time as nowadays...

Work through the following tasks to make sure you're an expert on the Maybelline CSP and particularly the wider social and cultural context. 'That Boss Life' close textual analysis Use your notes from class to write about the connotations and representations created by the following technical and audio codes. Write at least a paragraph on each: 1) Narrative & genre: narrative theory and sub-genre Genre- Adventure, romance, comedy 2) Cinematography: camera shots and movement Close-up on eye 3) Mise-en-scene: costume & props Minimal make up at star5t Casual clothing before they use the product 4) Mise-en-scene: actors, setting, lighting and colour 5) Editing: pace, transitions and visual effects 6) Graphics: text/graphics on screen 7) Sound: dialogue, music and sound effects Maybelline 'That Boss Life': wider reading Read the following articles on this campaign: Glamour:  Manny Gutierrez Is the First Man to Star in a Maybelline Campaign, and I...

The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representation of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? She states that the gender roles are less rigid and have become more fluid and amigious. Homosexuality is becoming more and more accepted within society. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? One of the main stereotypes found was the idea of masculinity being superior...

Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Score hair cream advert Answer the following questions to ensure you have a comprehensive textual analysis of the Score hair cream advert: 1) What year was the advert produced and why is the historical context important? It was produced in 1967 and the historical context behind it is important. The background of the advert is set in a jungle, and the uniform connotes to an explorer who would have been colonising other exotic countries. Britain ruled most of the world and 20 years after freeing most countries from their rule, they were coming to terms with not being the dominant leader in the world. The sexist views that men were on top of women were also prominent.   2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? The ripped up clothing of the women sexualise...

  Nike has received critical acclaim for its February 2018 advert ‘Nothing beats a Londoner’. Embed the advert in your blog and answer the following questions: 1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. I t uses Propp's theory of familiar character types portraying each person in the trailer to be a hero and all have their own goal which shows why there dream is harder then others because of the problems they have to deal with, making it relateable  for viewers. 2) Read this  BBC feature on some of the people in the advert . How does the advert use celebrities and less well-known people to create stories in the advert? Using normal people and celebrities within a narrative style advert makes the narrative within the narrative more believable and realistic which will attract viewers. The more coverage it gets the more talked about the advert is. Havi...

Create a new blog post called 'Advertising: Persuasive techniques'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll find  our Media Magazine archive here . Answer the following questions on your blog: 1) What does John Berger suggest about advertising in ‘Ways of Seeing’? "All publicity works on anxiety" "Advertising offers us an improved version of ourselves whether we are male or female. Publicity is always about the future buyer. It offers him or her an image of themselves made glamorous by the product or opportunity it is trying to sell."  2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? 3) How was Marmite discovered? A German scientist discovered that brewers yeast could be concentrated, bottled and eaten. 4) Who owns the Marmite brand now? Unilever 5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be li...