Representing Ourselves

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

1)Who are you: the different ways in which people communicate their identity.
   I think therefore I am: In the past, our identities was more fixed into social constructs 
  The rise of the individual: The history of "individualism"

2) Nike: I enjoy sports and I like style
    Sony: I like using media for entertainment
    
3) Modern media isn't just about style over substance as on social media, you can find many pages that cover controversial issues with valid points.  

 4)Entertainment-education initiatives face unique problems in media-saturated countries such as the United States. Five media theories (uses and gratifications, cultivation, agenda setting, knowledge gap, and diffusion of innovations) are reviewed for guidance in creating effects in such environments. Recommendations for entertainment-education initiatives in media-saturated countries are suggested including: reconsideration of the type of effects possible, the use of individual differences to target and effect audiences, consideration of competing social factors in choice of message and sender, and combining efforts of campaigners to create a cultivation-level theme message.

5) I think that my social media is a an accurate reflection of myself to a certain extent as have been things i have deleted from it in order to alter the way it seems. However my reasons are because they may be interpreted to be something which looks negative however it wasn't the intention. 

 6) Some people may feel it is an invasion of privacy however i think that without it we wont have most of the products we purchase. It is a form of market research and it allows companies to make products that are more suited to us. An example being that people who suffer from acne may struggle finding acne care wuithin their price range.

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