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The Voice: case study blog tasks

Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? The website contains different colour items on the menu bar which gives it an unprofessional look especially as it is aimed at an older audience. The homepage contains the top stories from all of the sections and contains 'picks of the day'. 2) How does the page design differ from Teen Vogue? The Teen Vogue home page has a simplistic design with the articles and stories covering most of the page with a small menu bar at the top. The Voice's home page has a messier design and isn't as simplistic and visually appealing as Teen Vogue. 3) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? Some of the items on the top menu bar such as 'opinion' reinforce ideologies the newspaper has as it was originally set up to give black britons a voice, allow...
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Blog task: Score advert and wider reading

Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Score hair cream advert Answer the following questions to ensure you have a comprehensive textual analysis of the Score hair cream advert: 1) What year was the advert produced and why is the historical context important? It was produced in 1967 and the historical context behind it is important. The background of the advert is set in a jungle, and the uniform connotes to an explorer who would have been colonising other exotic countries. Britain ruled most of the world and 20 years after freeing most countries from their rule, they were coming to terms with not being the dominant leader in the world. The sexist views that men were on top of women were also prominent.   2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? The ripped up clothing of the women sexualise...
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Gender, identity and advertising: blog task

Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. If you can't access David Gauntlett's website, the text is  also available here . 1 ) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? Gauntlett states that 20 to 30 years ago, mainstream media was alot more traditional and to reinforce this they  "was a backwards-looking force, resistant to social change and trying to push people back into traditional categories". This can be linked to the Score hair cream advert as we could see how the advert reinforced traditional stereotypes of women serving men. However, he also states that things change over time as nowadays...
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