Reception Theory



Reebok's producers (dominant) intended to show diversity within their brand as they use 50 cent as the cover star with his quote. They try to get the point across that anyone can make something of themself as 50 cent came from a rough background, which shows reebok affiliate themselves with hardworking people. 50 Cents facial expression is stern and harsh which depict him to be quite masculine. The clothes he wars are also stereotyped to be something a gangbanger would wear, and reebok purposely did this to create diversity within their brand. This stereotype is reinforced as 50 cent's criminal background is widely known to the public. In the background, they show fingerprints which connote to being arrested. However they use his quote in order to show they support hardworking people as he best the odds to become a self made successful millionaire. Using the black and white scheme gives the poster quite an urban feel. Using the quote 'I am what I am' going across both cuts of the advert emphasises the fact people should ebrace what they are.
Image result for nike advert,
This is an advert for a nike football boot. Here we see Neymar as the cover star for their campaign. They use the text 'explosive speed' which is what their product is meant to offer. Neymar is renowned for being fast so using him as the cover star reinforces the advertising. The lighting is all directing at him showing he is the main man. He is also running with the ball which shows he is the center of attention. The colours within the frame are very vibrant which grabs viewers attention and almost forces them to view the advert. He is also clothes in all nike gear which further promotes the brand. The logo is seen 4 times in the frame, once on the ball, on the football boot, on the kit and in the coner next to the name of the product.

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